Purpose, Vision and Mission Statement

Purpose: Heartbeat of Community & Contributing to the well-being of our community through our actions.  

Vision: Honouring our agricultural roots while creating vibrant, inclusive, and innovative experiences for generations to come.    

Mission: By fostering well-being, connection and innovation, WFA contributes to our vibrant community.  

Values: A Place to Belong: respect/ decency/ inclusive/ diverse/ accessible

            Focused on the Future: progressive/ unique/ innovative

            Meaningful: connected/ collaborative/ value-additive  

            Responsible: sustainable/ equitable 

Our Priority Areas

Community Champion

Goal: Reconnect our identity to the city/county through enhanced community relationships, identifying needs and opportunities to activate and animate WFA/District in service to the community.

Agriculture & Food

Goal: A renewed community-based relationship with Agriculture and Food rooted in our history, focused on building WFA’s future.

Performance Excellence & Site Optimization

Goal: Site optimization that celebrates our history, culture and WFA purpose.