Western Fair District and Metroland Media partner to rename site’s newly renovated consumer trade show facility.
Western Fair District (WFD) and Metroland Media announced a multi-year naming rights agreement which will see the District’s Agriplex become the Metroland Media Agriplex, starting September, 2015, when signage is expected to be in place prior to the annual Western Fair.
Metroland Media is one of Canada’s leading community media companies. Through its network of publications, digital properties, distribution services, consumer shows and online commerce, Metroland Media provides advertisers with a broad array of effective and innovative advertising options for connecting with consumers.
Western Fair District is a preferred, year-round entertainment destination with a long and rich history in Southwestern Ontario. The 80 acre site offers a wide variety of entertainment, agriculture, commercial, sports and recreational events and facilities that enrich the communities it serves.
“The multi-year partnership between WFD and Metroland will serve to strengthen our site offerings in southwestern Ontario.” said Hugh Mitchell, CEO, Western Fair District. “We are very excited about the partnership as we both have proud pasts tied to the communities we serve and this partnership looks forward to enhancing that synergy.” The collaborative partnership offers many commercial opportunities that will drive more business for both parties.
About Metroland Media Group Ltd.
Metroland Media Group Ltd. is a dynamic media company delivering vital business and community information to millions of readers across Ontario each week, with over 100 newspapers, numerous websites, other specialty and monthly publications, consumer shows and distribution operations. Locally Metroland operates Our London, St Thomas/Elgin Weekly News, Elgin this Month, St Marys Journal Argus, Stratford Gazette and Exeter Times Advocate. They are also the major distributor of preprinted circulars (flyers) in the London market.
About Western Fair District
Western Fair District is a place to be entertained. The historic year-round, entertainment destination provides a wide array of experiences to a broad spectrum of customers across southwestern Ontario. Popular consumer and trade shows, first class harness racing and gaming, great dining, meeting and banquet facilities, an industry leading sports complex, Yuk Yuk’s Comedy Club, Farmers Market and the annual Western Fair, the organization’s namesake, one of the Province’s most distinguished annual occasions.
For further information please contact:
Regional General Manager
Metroland Southwestern Ontario
(519) 649-2000 EX 2310
Director of Corporate Affairs
(519) 438-7203 EX 261