2017: How to Get The Most Out of a Farm Show Visit

Posted Date: 
Tuesday, February 28, 2017
By Joe Dales, Farms.com

One of my favourite activities during the year is attending farm shows, both as an attendee and as an exhibitor. Here are a few tips we have learned over the years to make your visit productive.

Prepare ahead of time.

Check out the farm show website. As a tradeshow attendee, there is a lot to see in a short period of time. All of the major farm shows have great websites where you can learn what special events are being held, this will help you plan your day and get the most out of your walk through the show

Make a list of exhibitors you want to visit.

Do your homework ahead of time and make a note of vendors you want to see. A farm show often provides an opportunity to research and talk to new suppliers. The companies exhibiting often send their best most experienced representatives to the farm show, take advantage of the opportunity to network.

Take a stroll, get there early.

After mapping your plan on the show’s website, take the time to walk the entire show if you can. You’ll almost always see something new and interesting you wouldn’t have otherwise thought to look for. Try to get there early and get a lay of the land first thing in the morning before the aisles clog with people. 

Strike up a conversation

Most exhibitors don’t think tradeshow attendees are simply on the hunt for a purchase – and we’re not just there for the hard sell, either. I think I speak for most vendors when I say we see shows as an opportunity to get to know farmers better. We love to hear from you, find out what’s going on in your world, answer questions you have and hear any ideas you have that might help us improve our products and services. (Of course, if you are there looking to make a purchase, we’re more than happy to oblige!)

If you are staying overnight, get lodged early.

Local hotels fill up quickly when farm shows are in town – often as early as a year in advance. If you’re traveling far enough to require an overnight stay, book early. Sure, rooms might free up during the course of the show from cancellations but I would not count on that.

Enjoy the show and drop by and say hello.