Western Fair District launches new road race series titled RUN THE DISTRICT

Posted Date: 
Wednesday, March 11, 2015
News Category: 

London, Ontario, March 11, 2015:  Western Fair District (WFD) is excited to launch a new road race series titled RUN THE DISTRICT, presented by New Balance London, London City Chrysler and PowerAde.  The five race series will take place throughout 2015, and each race will begin and end in the District.   The five events will be tied to themes relevant to activities in the District, growing the organization’s sports entertainment products and developing new running opportunities for racing enthusiasts in London and surrounding communities.  Local charities will be tied to each event so runners can lace-up and race for a cause if they wish.  Charities will be announced for each race via the website www.runthedistrict.ca

Starting May 31, 2015, WFD will launch the first of five races, a 5K titled the CHUCKLE RUN which promises a hoot enroute for all participants. The new RUN THE DISTRICT race series will offer entertainment bonuses as an enhancement for runners looking for new race experiences.  “We believe these new races will be a positive experience for all ages and all abilities,” said Heather Blackwell, Director of Corporate Affairs, WFD. The running series will be managed by WFD Race Director, Steve Ryall, with all races beginning and ending in the District, providing participants food, prizes and a chance to be entertained along the way. The race series is designed to be fun, entertaining and encourage sports and fitness in the communities WFD serves.  “We look forward to the response from participants throughout the race season as we add another new experience to WFD’s be entertained brand,” said Blackwell.

PHOTO -from left to right: Rob McNair (New Balance London), Steve Ryall (WFD Race Manager), Paul Roberts (New Balance London).  Presenting Sponsor New Balance London and their representatives joined Western Fair District employees at the New Balance store in northwest London for the Run the District Launch, a new running series that includes 5 races, taking place in London, Ontario at the Western Fair District, beginning May 31, 2015.  Photo Credit, Jake MacDonald, WFD. 


Run the District Race Series 2015

CHUCKLE RUN – May 2015 (5K) Presented by Bentley Hearing Service

Promises a hoot enroute for all participants. Miles of laughs await you, with start and finish line call-out comedians to egg you on, and a course dotted with hilarious banners that will have you snickering and giggling every kilometer.   Participants will receive a t-shirt, complimentary ticket to Yuk Yuk’s with their registration, and the post-race awards will tickle the funny bone.  Finishers can look forward to medals that will garner a giggle and if you’ve got kids, sign them up to partake in a children’s chuckle run, just for them!


RUN TO THE BBQ - June 2015 (5K) Presented by RCC Waterproofing

Good BBQ is a religious experience and so is running.  We’ve marinated the two and cooked up a saucy fun run that promises fitness, fun, food and good times with friends.  The first Run to the BBQ is a 5K early evening run that will celebrate the start of the summer season.  Follow your nose to the finish line which you will find at the Beer and BBQ Show, runners receive a complimentary admission to the event along with sample tickets, you’re going to have an ale of a good time with all your (19+) friends and fellow runners.  Cold craft beers, brisket, sausage, and ribs all taste great on patios everywhere this summer, but none will compare to the experience of a 5K and friends at London’s hottest summer soiree.   




WOMEN RUN LONDON (3K & 10K) – September 2015

We’ve come a long way ladies!  One day at a time we work our magic as mothers and mentors, bosses and builders, lovers and leaders and one step at a time you will run this race and take pride in every stride. Women run the world in offices, at the wheel, at home, in politics, at desks, as creators and in service to others and now it’s time to Run London ladies.

Racing through the District and out on to the streets of the city you will feel the layers of responsibility we carry, in every role we hold, start to fall away leaving you with the simple joy that running provides.  Enjoy socializing with a community of female runners in the city, participate in a local event and challenge your running buddies to improve their physical condition and/or hit their best time at Women Run London. 



THE CLASSIC CHAMPIONSHIP (Final) – November 2015 Presented by M&T Printing Group

This end-of-season championship race will be a battlefield!  The Classic will quickly become the Super Bowl of the Run the District Series and even if you are not crowned the champion you will finish the series, and the race, feeling like one!  The professionally run road race supports not only the most accomplished runners, but beginners and fun-runners alike.  Keep pace throughout the course with marching bands strategically placed, finish to confetti cannons and enjoy a post-race, end-of-series meal and awards banquet. Runners partaking in points throughout the Run the District 5 Race Series will have their last chance to garner points to be crowned Top Female/Male in numerous age categories. Point winners will receive, along with their medals, a Western Fair District VIP pass and a New Balance Gift Certificate.  


For more information visit: www.runthedistrict.ca


For more information:

Heather Blackwell

Western Fair District


(519) 438-7203 ext. 261


Paul Roberts

New Balance London


(519) 657-0112