Lely North America presents CALM-ON and WIN Promotion Winner

Posted Date: 
Tuesday, February 2, 2016

Pella, Iowa — February 2016

Darryl De Groot, owner and operator of De Groot Longview Acres in Thedford, Ontario, Canada, was selected as the winner of the Lely North America “Calm-on and Win” promotion, which will be presented Feb. 4 at 2 p.m. during the London Dairy Congress at the Metroland Media Agriplex in London, Ontario, Canada. The presentation will take place directly adjacent to the Lely and Avonbank booth spaces. 

De Groot and his family will receive a Lely Calm automatic calf feeding system, 10 calf jackets and a 30-day supply of Caltive milk replacer. 

The promotion, awarded by Tony Brazda and Rich Peters of Lely North America, and Jerry Martens and Mike Hargrave of Avonbank, is a way for Lely North America to give back to the dairy industry by improving a dairy farmer’s lifestyle while reducing their workload. 

About the Lely Calm automatic calf feeding system 

The Lely Calm optimizes the growth and development of calves by allowing them to drink whenever they want, rather than manual calf feeding, which restricts calves to 1-2 feedings a day. When a calf enters the station, it is recognized by its transponder and the Calm determines if the calf is allowed to drink and how much it may drink per visit. 

The automation process provides a labor savings of 60 percent-70 percent and generally pays for itself after three years of use. The Calm cleans itself automatically and introduces robot milking to cows at a young age, allowing them to interact with automated systems. 

About Caltive milk replacer 

Designed specifically for the Lely Calm feeding stations, Caltive milk replacer ensures optimal growth and development for healthy calves. Caltive powder provides optimal nutrition with a combination of quality proteins, easily digestible fats and oils, and a blend of vitamins and minerals in the same amount of solids that calves receive through their mothers. 

We invite you to learn more about Lely dairy industry innovations on Lely’s website, www.lelyna.com.

Also, follow us on Lely’s Facebook page or Twitter (@DairyRobot). To watch videos featuring Lely’s products, visit http://www.youtube.com/lelydairylife.

About Lely North America 

Lely NA, based in Pella Iowa is part of the Lely Group, founded in 1948. Lely directs all effort toward creating a sustainable, profitable and enjoyable future in farming for its customers. Lely is the only company worldwide to supply the agricultural sector with a complete portfolio of products and services ranging from forage harvesting to automated feeding systems, barn cleaners and milking robots. Lely is also working on business concepts to ensure energy-neutral operations in the dairy sector. For many years, Lely has remained the undisputed market leader in the sales and service of automated milking systems. The company has a strong position in forage harvesting products, and with over 65 years of acquired knowledge of the agricultural cycle Lely has an unrivalled position. The Lely Group is active in more than 60 countries and employs some 2,000 people. 

For more information, please contact:

Bellana L. Putz 
641-621-2731 
 bputz@lely.com 

Ann Marie Edwards 
515-661-5793 
annmarie@akcmarketing.com