The Market moves to Weekend Status with Major Capital Investment

Posted Date: 
Thursday, June 28, 2018
News Category: 

London, Ontario, June 26, 2018: A lot of good things can happen in a year! In four short months Western Fair Association (WFA) will celebrate its first year Anniversary since joining The Market as the new owner. To mark the occasion, WFA is excited to launch a second shopping day on Sundays, beginning this fall. Starting, Saturday, October 6, 2018 “The Market” will open as a weekend market with hours on both Saturday and Sunday each week. Hours of business will be 8am to 3pm on Saturday and (NEW) 10am to 3pm on Sundays. This additional shopping day will provide options for current market attendees and provide a feature to market to new audiences, looking for innovative Sunday social opportunities with friends, while grabbing a bite and shopping. To support a multi-day market and more customers WFA will also invest in expanding The Market through enhancements to the Confederation Building, with a series of building improvements starting this summer.

WFA will spend up to $400,000 in capital upgrades with major investment focused on upgrading The Market’s washroom facilities and providing the addition of new cooler storage, an enhancement that will give further capacity to our vendors. Successful growth of The Market will support additional future capital expenditures, which will include new doors, windows and HVAC upgrades, planned for 2019 and 2020 respectively. These upgrades complement a new roof that was added in 2015 which graciously received support from the Trillium Foundation.

“The market is an important neighbourhood landmark, supported since its inception by those that live and work in the area, providing a unique shopping experience, a community meeting place and successful business that draws visitors from near and far to Old East Village. I am excited to see the growth of this Old East Village asset and the investment WFA is making in the Confederation Building to ensure the success of its vendors and an expanded market.” said Jen Pastorius, Manager, Old East Village BIA.

A new Market Team, supporting this WFA business unit, welcomes Courtney Bertens as the new Assistant Market Manager, supporting Dan Ross, Market Manager and the addition of Heather Blackwell, WFD’s Director of Urban and Rural Affairs who will bring The Market under the District’s agriculture wing providing an exciting new opportunity to further WFA’s commitment to agri-business and agri-food. The team’s combined talents and experience will develop a brand new print & radio marketing campaign for The Market, launching this fall with its new weekend status, and will endeavour to add to the exciting flavour of this unique community meeting place by enhancing customer experience through complementary market events and urban agriculture initiatives.

The Market team is excited for the expansion and upgrades, anticipating that these efforts will continue to grow the list of high-quality, farm-fresh goods and unique products offered at The Market. Vendors interested in being part of this exciting expansion and growth can apply via the website at

“Our objective when WFA took over market ownership last fall was to enhance and grow The Market, which already came with tremendous community and customer appeal.  We believe we can attract more customers for our unique artisans & vendors, grow the business, find fun, educational, ways to link our agricultural mandate to The Market and work with our neighbours in Old East Village to support their efforts to promote our arts and culture district and ensure this important community meeting place continues to be a source of pride for all,” says Heather Blackwell, Director of Urban and Rural Affairs.

For media enquiries please contact:

Kylee Brennan

Content and Communications Coordinator, WFD

(519) 438-7203, EX 306